We have a saying at Bear® Archery: It's not about the hype or high cost — it's about the hunt. This defines the essence of our company, which grew out of the life and work of legendary sportsman Fred Bear. Fred started Bear Archery during the Great Depression. The company flourished with his passion for bow hunting and bow craftsmanship. Over the years, the Bear name gained legendary status as a mark of quality, continually furthered by Fred's dedication to advances in design and workmanship. Today, Bear craftsmen build on Fred's contribution to the sport by their commitment to his original vision: to bring you quality products that perform well above price. This is what Fred Bear stood for, and it is what Bear Archery will always stand for. In simplest terms, it's all about the hunt. Your hunt.
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